ALL SMILES: Skip Wren (middle) knows his operation could not be in better hands than his son Tony (right) and daughter-in-law Tracy (left).
ALL SMILES: Skip Wren (middle) knows his operation could not be in better hands than his son Tony (right) and daughter-in-law Tracy (left). Carla Bailey

Son takes over lucrative Rocky family-owned business

WHEN Battery World's Skip Wren decided to retire last month - he knew his operation could not be in better hands - with his son Tony and daughter-in-law Tracy officially taking over the reigns of the family run business.

Skip has been a fixture on Rockhampton's commerce landscape for over a decade- sharing in cyclones and floods to overcoming a personal challenge when his old store burnt down in January.

For years Tracy and Tony have worked with Skip delivering exceptional customer service and expert advice and are keen to celebrate their first Christmas, not only as owners, but in the brand new store at 415 Yaamba Road.

Across Australia, Battery World stores are the first and only retailers to use the Yuasa Yu-Fit Battery Configurator that ensures the right battery is configured to your car.

"This is important technology as car batteries are now more sophisticated than ever before and are not necessarily hidden under the hood, "Tony said, "And of course with the idle stop start (ISS) batteries becoming more common in our cars - you just can't jump start every car like the old days. You actually need to tell the car a new battery has been installed to ensure all your electrics continue to run as they should. Not only that we also stock the only Australian-made battery - a new Century Sealed Maintenance Free (SMF) battery developed with home-grown technology right here in Queensland - so the batteries are really designed for our extreme weather and road conditions.

"We offer free battery health checks, which can be critical at this time of the year as extreme heat can play havoc with your battery. Chances are if you park your car in the sun all day, every day your battery is at risk of failure."

From technology to batteries for over 8000 gadgets and appliances, Tracy said Battery World research showed 74% of Queenslanders preferred a practical present at Christmas.

"The good news is that if someone gives you something that requires batteries, they are most likely to give you those with the present as well," Tracy said.

"The research showed 90% of us remembered to give batteries and this jumped to 92% for the over fifties. And with the technology of rechargeables now leaping ahead, why not give rechargeable batteries - one AA rechargeable is equivalent to about 1500 regular batteries."



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