Average Australian woman spends more than $800 on clothing

FASHION FORWARD: Grace MacKenzie shows a bit of colour during her fashion shoot.
FASHION FORWARD: Grace MacKenzie shows a bit of colour during her fashion shoot. Austin King

IT is no surprise to me that looking good comes at a cost.

What did surprise me though is hearing that the average Australian woman spends only $834 on clothing, according to new Roy Morgan Research.

Maybe that is the amount they (nudge, nudge, wink, wink) tell their husbands?

But forget $834 a year, Rockhampton fashion fan Grace MacKenzie said she would spend almost that much in a month.

"I do not mind spending the money for something special that you will not see on 10 other girls out on a Saturday night," Grace said.

Warren Reid, group account manager of consumer products at Roy Morgan Research, said it was interesting to note that women who want to be noticed for what they wear, admit to spending the most on their wardrobe.

More results from the research say the more fashion-conscious a woman is, the more she will spend on clothing, and 19-year-old Grace agrees.

Rocky boutiques Willow and Ivy and Something Different are among her favourite places to shop, and she admits to enjoying buying special items of clothing, and a love for shoes.

"I am a strong believer in you get what you pay for; I prefer to shop in boutiques rather than commercial retail outlets."

But despite Grace's own spending habits, she says money cannot buy class.

"Any female can look amazing if they simply dress for their body shape, whether it be in a $50 dress or a $500 dress."

Topics:  fashion spending

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