THE fight is over and the hype is done.
Floyd Mayweather has defeated Conor McGregor by TKO in the 10th round to win.....something. He won a lot of money, at the very least.
Here's five things we learned from the fight.
1) BOTH MEN ARE WINNERS
I don't mean this in a participation trophy kind of way - both men would have had significant gains from that fight.
For Mayweather, he got to finish a high-profile opponent and convince a lot of casual sporting fans that he can finish fights.
For McGregor, he did a lot better than many people expected and while he lost, he did not disgrace himself.
The result is Mayweather notching 50-0, McGregor getting a lot of public approval while not losing in devastating fashion. He can now return to the UFC as the biggest star in combat sport, maybe one of the biggest stars in any sport.
And of course, they made a hell of a lot of money.
Both fighters got exactly what they wanted from this fight.
2) MAYWEATHER COULD HAVE ENDED IT EARLIER
Mayweather finished the fight in the 10th but could have pushed for a finish as early as the seventh, perhaps even earlier if he really pushed for it.
In making it to the 10th round, McGregor has gained as much in the court of public opinion as he could have in defeat.
We will never know why Mayweather played it so safe - it may have been because age caught up with him, because Mayweather did not look anywhere near his best.
It may have been because of a true wariness on Mayweather's part, although given McGregor did not land a significant shot through the fight this seems unlikely.
Having said that, McGregor showed great toughness to battle through the final rounds given he was clearly exhausted.
3) MCGREGOR DID WELL, BUT DON'T OVERSTATE IT
McGregor won the first three rounds on this writer's card, and given I did not expect him to win a single round that is clearly an overachievment.
While the Irishman's performance should be commended, it must also be realised that Mayweather barely threw a punch in those first three rounds.
That is typical of a Mayweather fight - he often starts slow in order to accumulate information about his opponent.
But McGregor did not land any significant blows or threaten Mayweather in any significant way - while he should be applauded for winning a round at all, it's important his performance is kept in perspective.
4) PLEASE, NO REMATCH
The fight was more entertaining than many of Mayweather's bouts and the general consensus seems to be that it exceeded expectations as a contest but there is no need for a rematch.
Mayweather has his 50-0 record, McGregor has the biggest payday of his life and a massive boost in his public profile - they both got what they wanted from this fight.
There's no need for them to run it back and unless Terence Crawford can become a lucrative enough opponent, there is no need for Mayweather to fight again.
For McGregor, there are a litany of exciting match ups for him in the UFC - Nate Diaz, Tony Ferguson, Khabib Nurmagomedov and Kevin Lee would all be exciting clashes at lightweight and a Max Holloway rematch at featherweight would be riotously entertaining.
So long as he doesn't box Paulie Maligniaggi, everything should be OK.
5) RECORDS HAVE BEEN BROKEN
The incredible public interest in this fight will conclude with stupidly large paydays for everyone involved.
The start of the main event was delayed due to technical issues with the pay-per-view services, as with Mayweather's bout with Pacquiao this fight transcended not only the confines of fight fans but of sporting fans in general.
It may be some time before we ever see a fight of this magnitude in terms of revenue or public interest.
While Canelo Alvarez and Gennady Golovkin will have a belter of a fight next month, it will not generate a 10th of the hype as Mayweather-McGregor.
For better or for worse, this is as big as boxing or MMA will be until the next time McGregor fights.