STYLING RIGHT: Melissa Galvin from Wandal Hair and Beauty says formals give the economy a boost and can have a lasting impact on business.
STYLING RIGHT: Melissa Galvin from Wandal Hair and Beauty says formals give the economy a boost and can have a lasting impact on business. Chris Ison Rokcformal

School formals pump $500,000 into CQ businesses

AFTER a decade of creating styles for formals, Melissa Galvin knows it's more than just a simple hairstyle.

The Rockhampton hairdresser said the perfect style could also create lasting business for salons.

Melissa, who works at Wandal Hair and Beauty, said she styled hair for seven girls last week as the region's seniors celebrated their final days at school.

She said it was important to make sure the hair worked with the rest of the outfit and that each girl felt it was perfect for her.

Having so many formals so close to the Christmas season was something Melissa said many salons would have benefited from.

But Melissa said that one hairstyle could also evolve into years of repeat business.

"If they ever get married or have their next function, they're going to come back," she said.

"I still do girls hair I've done eight or nine years ago that still come in."

Business boost

  • The Morning Bulletin has estimated the economic impact of the region's formals.
  • If 500 girls spent roughly $550 (on hair, make-up, gown, shoes, car hire and photographs), it would generate $275,000
  • If 500 boys spent roughly $200 (on suits, shoes and haircuts) it would generate $100,000
  • If 2000 parents, guardians and friends attending formal functions spent $60 each on event tickets, it would generate roughly $120,000


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