AN angry group of finalists in Saturday's Miss Sunshine Coast Competition - held in a Caloundra bar - is crying foul after it was revealed the winner was only 17.
The group, said to be representing the 13 finalists and a total of about 24 contestants who were in the heats, have complained to the CBX hotel management, its owners the ALH Group, and to the liquor licensing board.
They argue their aim is to "hold CBX accountable for allowing a minor to compete and having a photo taken of her in a bikini".
"They were also providing her free alcohol," one woman said.
They say they "won't be part of a competition" if it doesn't follow the rules.
"We want the organisers to be aware and appreciate the preparation and financial commitment we put into event," one contestant said.
"We take it very seriously."
The women have asked to remain anonymous for fear of "jeopardising future modelling contracts".
The competition offered a prize pool of $5000 for the winner, including $2000 cash and a $3000 modelling contract.
An ALH Group spokesman said that there were no rules saying the winner had to be over 18, even though the event was held in a licensed premises.
"Neither the competition poster or the application form stated the entry was conditional on being over 18," the spokesman said.
It has been confirmed free alcohol was supplied to the finalists, however the ALH spokesman said none was
given to the 17-year-old contestant.
"She was not served alcohol by venue staff and the entrant was accompanied by her mother, a responsible adult, who was supervising her," the spokesman said.
The winner and her mother have declined to comment on the furore which has also hit social media.
CBX's Facebook page was filled with comments from angry competitors questioning why a 17-year-old could enter.