HOW far would you travel to buy a good bull?
Roger Leeds and Peter Goyder came all the way from Western Australia for the Glenlands Droughtmaster Sale on Friday, where more than $1 million worth of bulls were sold.
The pair, from Bonney Downs Station in Nullagine, said the trip was worth it for such "outstanding" bulls.
"You come to buy quality cattle," Mr Leeds said.
"In my opinion, the quality keeps improving each year."
Landmark account manager stud stock and auctioneer Mark Scholes said all of the 154 bulls were sold, with an average of $7017.
He said the event grossed about $1.81 million, with the highest sale of the day, a $40,000 bull, going to the Mutton family from Western Australia.
One of the principals of Glenlands, Darren Childs, said he was pleased with the results. "The sale exceeded our expectations," he said.
Mr Childs said while it wasn't uncommon for a good stud bull to sell for $40,000, he was impressed with the averages for more than $7000.
He said the industry was starting to recover from its lull and hoped prices would continue to improve.
And while there's always hope of more rain, he said the small amounts Central Queensland had started to receive would boost sales.
"It's given everyone a bit of confidence," Mr Childs said.
"It can only get better and we need it to."