Glossy copy to attract cash
MOVERS and shakers in Brisbane, Sydney and Canberra will soon have no excuse for not knowing about the investment opportunities in the Rockhampton region.
Five hundred copies of a glossy dossier will find their way to the boardrooms of key corporations in the coming months, encouraging decision makers to consider pouring their cash into the region.
The document, which will get its official launch at CQUniversity in Rockhampton tomorrow, is described as a vital tool to attract businesses and investment as well as lobby all tiers of government to support major infrastructure projects.
“It will be a huge help in getting companies to relocate here and persuade others to invest in our region,” Mary Carroll said yesterday.
The chief executive of Capricorn Tourism and Economic Development, which has compiled the investment information in conjunction with Rockhampton Regional Council, says there will be an aggressive marketing campaign to domestic market decision makers.
“We are going to be unashamedly forthright in knocking on the doors of companies in the south-east corner to highlight the benefits of relocating, investing and living in the Rocky region,” she said.
The format is a folder with pull-out information that can be updated in future printings. It provides key statistics about the region, together with the seven major development projects that will require public and private funding.
“We have to be pro-active, we have to stand out from the other growth areas in Queensland and elsewhere,” Ms Carroll said. After tomorrow’s launch, to which all three state and federal MPs have been invited, there will be a series of promotional events in capital cities to make the big sell.