Happy Valentine's Day ... is dinner ready yet?

IT may be Valentine's Day but a new survey shows Aussie blokes aren't being too loving when it comes to household chores.

A Product of the Year survey completed by Nielsen shows women remain the sole purchasers of cleaning products in three quarters of all families.

Women  are still carrying the load of the majority of household chores.

The chores most commonly completed by women include:

• Washing (87 per cent);

• Folding clothes (84 per cent);

• Cooking (79 per cent);

• Cleaning (81 per cent); and

• Vacuuming (75 per cent).

Is this typical of a bloke's idea of romance?
Is this typical of a bloke's idea of romance?

However, males are stepping up to the plate with some jobs, with 73% responsible for taking out the bins, and 59 per cent washing the dishes or packing the dishwasher more than anyone else in their household.

Product of the Year Director, Sarah Connelly says budget conscious Aussies are driven by the dollar, with bargains and special offers being the number one influence on shoppers when purchasing household cleaning products (76 per cent).

"Money is always going to be key to purchasing power however it is interesting to find that expert industry opinion or independent reviews account for 35 per cent of purchases."

"Whether it's a household cleaning product, new beauty innovation or the latest food product, Product of the Year provides a trusty guide for navigating the retail market, and is the ultimate litmus test of new product innovations as judged by the consumer.''

The 2014 Product of the Year winners:

Category Group

Product Brand

Winning Product

Healthy Bakery

Woolworths Ltd

Woolworths Select Seeded Rye and Quinoa Loaf

Beverages

ALDI Stores

Flavoured Hot Chocolate Capsules 8pk

Soups, Sauces & Dressings

ALDI Stores

Indian Curry Sauce with Spice Caps

Sweet Treats

ALDI Stores

Chocolate Waves

Gluten Free Products

Coles

Coles Simply Gluten Free Frozen - Pizza Bases and Tenderloins

Healthy Snacks

Coles

Coles Simply Gluten Free Biscuits

Healthy Pantry Staple

Rinoldi Pasta

Vetta High Fibre Pasta

Household Cleaning

3M

Scotch-Brite Stay Clean Scrub Sponge and Dish Cloth

Dishwashing

Reckitt Benckiser

Finish Quantum with New Power Gel

Baby Wipes

Church & Dwight

Jumbo Wipes

Pram

Rozibaby

Rozibaby First Generation Travel System Pram

Kids Health

Sanofi Consumer Healthcare

Kids Vita Fizzies Multivitamin

Baby Care

Woolworths Ltd

Macro Organic Baby Food Range

Coffee

D.E Master Blenders 1753

Moccona Flavour Infused

Coffee Machine

Electrolux

Lavazza A Modo Mio Premium Milk Capsule Coffee Machine

Ironing

Electrolux

Ultra Steam

Air conditioning

Panasonic

Panasonic Reverse Cycle Air Conditioner

Fridge

Panasonic

Panasonic 554L Stainless Colour Bottom Mount Refrigerator

TV

Panasonic

TH-P65VT60A FHD 3D Neo Plasma TV

Packaged Foods

Simplot Australia

Birds Eye Deli Seasoned Chips

 

Kitchen Appliance

SUNBEAM CORPORATION

SUNBEAM DUOS SOUS VIDE AND SLOW COOKER

Tea

Tata Global Beverages Australia

100% Steamed Green Tea Pyramid Infusers 18s

Breakfast Cereal

The Jordans & Ryvita Company Australia

Crisp Oat Clusters

Ready Meal/Deli

Woolworths

Bag n Bake

Home Baking

Huhtamaki

Chinet Bakeware

Sweet Biscuits

Kraft Foods

Cadbury Biscuits

Outdoor/Gardening

Scotts Australia Pty Ltd

Gel Weedkiller

Body Care

Bathox Australia

BX Earth Natural Australian BodyWash & Hand Care Wash

Beauty

Beiersdorf

Pure & Natural Refreshing Cleansing Wipes

Deoderant

Beiersdorf

Stress Protect Anti-Perspirant Deodorant - Roll on

Male Grooming

Beiersdorf

3-in-1 Energy Shower Gel

Skin Care

Beiersdorf

Pure & Natural Moisturising Day Cream for Normal & Combination Skin

Hair Removal

Church & Dwight

Salon Divine Orchid Roll on Wax for Bikini & Underarm

Hair Colour

L'Oreal Australia

Olia

Hair Care

Henkel

Ultimate Oil Elixir Serum

OTC Medicine

Johnson & Johnson Pacific

CODRAL® Relief® 6 Signs® Cold & Flu Capsules

Hair Colour

L'Oreal Australia

Olia

OTC Medicine - Hydration

Sanofi Consumer Healthcare

Gastrolyte Jelly Ice-Blocks

Dental Care

P&G

Pro-Health

Dental Hygiene Applicance

P&G

ORAL-B BLACK 7000

Pain Relief

Reckitt Benckiser

Nurofen Gel 100g

Sexual Health

Reckitt Benckiser

Durex Mutual Climax 10 pack

Adult Health & Wellbeing

Sanofi Consumer Healthcare

Complete Sleep Advanced

Pet Care

VIP Petfoods

All Natural Holistic Range



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