INFORMATION SUPERHIGHWAY: Bishopp director of strategy Nick McAlpine plans to bring the Rockhampton CBD into the digital era with a new billboard at 32 East St.
INFORMATION SUPERHIGHWAY: Bishopp director of strategy Nick McAlpine plans to bring the Rockhampton CBD into the digital era with a new billboard at 32 East St. Amber Hooker

High hopes Rocky businesses will light up on big screen

"A SENSE of arrival into the Rockhampton CBD” awaits if a modern spin on the traditional billboard gets the tick next week.

A digital billboard - essentially a giant television - is proposed at the recently revamped 36 East St, on the corner of Fitzroy St.

For the community, it would offer a platform for small to medium businesses to advertise, a minimum 5% voice to the Rockhampton Regional Council to promote events and community notices, and the opportunity for the Queensland Police Service to broadcast Amber Alerts.

Bishopp director of strategy Nick McAlpine proposed the advertising company's plans to the Rockhampton Regional Council's Planning and Regulatory Committee yesterday and is optimistic it will gain approval at next week's general meeting.

Should it be approved, the development would place Rockhampton alongside Toowoomba as one of the first regional towns in Queensland to adopt the digital billboards.

Mr McAlpine said the advertising company was drawn to the RRC as "one of the first to develop digital advertising” and praised its progressive attitude to the digital era.

The 12.7m by 3.35m curved, digitised billboard would wrap around the second-storey corner of the building and in particular, capture the attention of heavy traffic heading from the north to the south side of town.

Councillors Elen Smith, Cherie Rutherford and Drew Wickerson backed the proposal, with mayor Margaret Strelow and councillor Neil Fisher absent from the meeting due to other commitments.

RRC senior planning officer Anton de Klerk confirmed the plans must be signed off by a council engineer and would be required to meet a cyclone two standard.



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