Filmmaker Joe Cross demonstrated how to make fresh juices at Booval Fair Woolworths.
Filmmaker Joe Cross demonstrated how to make fresh juices at Booval Fair Woolworths. Claudia Baxter

How Joe beat bulge with juice

FROM financial trader to health advocate, former obese businessman Joe Cross is on a mission to deliver his secret of good health to as many Australians as possible.

The former Sydney businessman was in Ipswich this week presenting his good health message through a juicing demonstration at Booval Fair Shopping Centre.

Three years ago, weighing 145kg and taking regular medication for an auto-immune disease, Mr Cross decided he needed to make a radical change to his lifestyle.

The then 40-year-old decided to reboot his body by drinking nothing but the juice of fruit and vegetables for 60 days.

The result was a leaner, healthier, disease-free body and a documentary called Fat, Sick and Nearly Dead that inspired a health movement in the USA and Australia.

Now 43, Mr Cross is taking his message to the streets to inspire others to turn around their health.

"In Australia, obesity has become the single biggest threat to public health and majority of Australians only eating half the recommended amount of fruits and vegies," Mr Cross said.

Mr Cross said his juice method was devised to give his body a "circuit breaker" to help restart his system from the inside out.

"It's hard to go from McDonalds or Hungry Jacks to eating good food straight away," he said.

"The juice method isn't a long- term approach but it does help reboot your system."

Mr Cross, who lost 45kg in 60 days during his initial circuit breaker period, spoke of the importance of getting back to whole foods in your diet.

When questioned about the health implications of losing weight so quickly, the film maker defended the method as safe.

"It's safe to lose weight quickly if you are doing it the right way," he said.

"Starving yourself and then binge eating is a sure way to failure, but by drinking only plant matter you get all the nutrients your body needs."

Mr Cross said the idea behind juicing rather than eating whole vegetables was simply about delivering nutrients in the most effective way.

"Ideally you would both drink juice and eat whole foods to increase the benefits."



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