How simple idea became $70m empire

WE CAN all admit that when simple concepts like Facebook, Snapchat and Uber popped up, we couldn't believe we hadn't had the idea first. Honestly, who would've thought sending silly selfies would be such a big hit?

But its simple concepts like these and precise execution that has made such entrepreneurs billionaires. Short on money? Afterpay it. No time to cook dinner? Deliveroo it. Need a total transformation that'll boost your confidence? DryBar it.

Okay, for those of you who don't know about DryBar, it is literally every woman's dream come true. You simple go in, get handed an album of all different hairstyles (named after cocktails - think The Dirty Martini or the Cosmo-Tai), and get your hair blow-dried for $45USD flat rate.

We can all admit that when simple concepts like Facebook, Snapchat and Uber popped up, we couldn't believe we hadn't had the idea first. Honestly, who would've thought sending silly selfies would be such a big hit?

READ MORE STORIES LIKE THESE AT BODY AND SOUL

But its simple concepts like these and precise execution that has made such entrepreneurs billionaires. Short on money? Afterpay it. No time to cook dinner? Deliveroo it. Need a total transformation that'll boost your confidence? DryBar it.

Webb now has DryBar stores all over the US. Picture: @alliwebb/Instagram
Webb now has DryBar stores all over the US. Picture: @alliwebb/Instagram

Okay, for those of you who don't know about DryBar, it is literally every woman's dream come true. You simple go in, get handed an album of all different hairstyles (named after cocktails - think The Dirty Martini or the Cosmo-Tai), and get your hair blow-dried for $45USD flat rate.

"We were all in shock when it became so successful. We had captured lightning in a bottle.

"People always ask us if we had a grand plan and knew it was going to be huge success, but we didn't even know if the first store was going to work."

But what ultimately helped Drybar from the get-go was one successful write-up on a popular lifestyle website two weeks before it opened.

"I remember crying on the phone to my husband on the first day because we were so busy - we couldn't even take walk-ins," Webb explains.

"The next shop came about six months after we opened our first store, and then we just kept on going."

Now, Forbes estimates her business to be worth over $70 million. For all the budding entrepreneurs out there, Webb has some wise words on how you too can make your business an empire.

"There are a lot of good ideas, but it's really about executing those ideas to become successful. It's largely about partnering with the right people because I don't think people take into account the fact that there are things that you don't know, and they need those certain people to help them build their business."

Well now that we've got you all hyped up about DryBar, we have good and bad news for you.

DryBar hasn’t reached Australia, but Alli Webb’s products are now available in Sephora stores. Picture: @alliwebb/Instagram
DryBar hasn’t reached Australia, but Alli Webb’s products are now available in Sephora stores. Picture: @alliwebb/Instagram

While DryBar won't be hitting Aussie shores just yet - last week she very thoughtfully graced our country with her very own range of styling products to help us get that DIY drop-dead gorgeous blowout that actually lasts.

The range is available now at Sephora, and includes every product you could possibly think of to achieve healthy, shiny locks, and also transform your blowdry from an average five to a solid 10.

And the best part about them is that they all have the same scent, which BT dubs, smells like absolute heaven.

While we wait for Webb to possibly open a salon down-under, we need to know her tips and tricks on how to make our blowout last, because let's face it - getting a blow dry here ain't cheap.

Alli Webb DryBar

Her number one tip? Clean hair.

"We recommend starting with really clean hair. It can be a bit dirty to hold up-do's, but it can't be oily. If you try blow out oily hair it goes flat, and if your hair is almost clean but has a bit of gunk in it still from not washing it for two days, then you won't get as much volume or lift out of it and end up washing it sooner."

Get a silk pillowcase

She also recommends investing in a silk pillowcase to eliminate the problem of waking up with a head full of tangles.

But her secret to a long-lasting blowout happens just before she hops into bed.

Invest in dry shampoo

"Before you go to sleep, put dry shampoo in your hair to help it getting oily and greasy because when you're sleeping your scalp sweats a little."

Yep, we knew our BFF, dry shampoo, could never let us down.

And as for the people who hit the gym on the reg? Don't worry, because the blowout expert believes a sweat sesh is actually good for maintaining your hairstyle.

"I always tell people to apply dry shampoo before they workout so it helps absorb the sweat, but I'm a big believer that your sweat, which is salt, works to your advantage."

Yes, you're reading this correctly.

"If I workout I'll just rough dry my hair if I'm only on my second day of a blowout and I can get so much more texture out of my hair, so definitely use it to your advantage."

It's another sign from the universe on why we shouldn't have missed our workout this morning.



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