The retailer behind Peter Alexander and Smiggle has had a bumper autumn sales season. Picture: Dan Himbrechts/AAP
The retailer behind Peter Alexander and Smiggle has had a bumper autumn sales season. Picture: Dan Himbrechts/AAP

Huge earnings surge for retailer

The retailer that owns Peter Alexander, Smiggle and Just Jeans has booked a big surge in sales after a strong Easter school holiday trading period and a record Mother’s Day and May result, prompting a huge full-year earnings upgrade.

In a trading update released on Friday, Solomon Lew’s Premier Investments said total global sales for its Premier Retail division for the 18 weeks ending June 5 were up 70 per cent on the same period last year.

Significantly, sales were up 15.8 per cent compared with the same period in 2019 before the pandemic struck.

The strong trading momentum had continued since June 5, the company said.

The Easter school holiday trading period was strong. Picture: Daniel Munoz/AAP
The Easter school holiday trading period was strong. Picture: Daniel Munoz/AAP

“The group’s trading during the all-important Easter school holiday trading period was particularly strong,” Premier Investments said.

“Critically, the group also delivered a record Mother’s Day and May result as Premier Retail successfully cycled the reopening of all its Australian and New Zealand stores which were closed due to government directions at the end of March 2020 because of the Covid-19 health crisis.”

Subject to more store closures or significant social movement restrictions, Premier Retail now expects its full-year earnings before interest and tax will be up to 92 per cent higher than the previous financial year’s underlying EBIT result, with a top estimate of $360m.

That would be 115 per cent stronger than underlying EBIT for fiscal 2019.

Premier Investments chair Solomon Lew (right) and CEO Mark McInnes, who said shareholders were in for another record result. Picture: NCA NewsWire/Daniel Pockett
Premier Investments chair Solomon Lew (right) and CEO Mark McInnes, who said shareholders were in for another record result. Picture: NCA NewsWire/Daniel Pockett

It would represent another record result for shareholders, Premier Retail chief executive Mark McInnes said, thanks to the decision to build up available stock.

“The group has successfully enabled customers to shop seamlessly either online or in store during the Covid-19 health crisis,” he said.

“This has been achieved through the long-term strategic investments made in our online capability combined with our ability to reach mutual agreements with landlords to appropriately rebase rents.”

Citi analysts said the company had a strong bargaining position to negotiate reduced rents given it had a number of stores with expiring leases or leases in holdover.

Premier Investments last month said it would pay back net JobKeeper benefits of $15.6m, joining a list of firms that have decided to reimburse subsidies, including Nick Scali and Cochlear.

Originally published as Huge earnings surge for retailer



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