Kellyanne's outfits are here
KELLYANNE Russell prides herself on creating a business she can do from home in her pyjamas.
But tonight she can forget her pyjamas because it’s all about glitz and glamour as Rockhampton’s Va Voom celebrates their grand opening of their new store at the Red Hill Homemaker Centre.
As part of Va Voom’s expanding business venture, Kellyanne’s unique one-off designs will become a regular feature in the shop.
Kellyanne, who lives in Gladstone, struck fame when she appeared as a contestant on this year’s season of Project Runway Australia.
Despite being surrounded by cameras 24 hours a day while on the show, her notoriety hasn’t gone to her head – “I’m still a loud mouth country girl”, she said yesterday.
Kellyanne has a one-of-a-kind personality – much like her designs.
“I’m a dag but I make great dresses,” she confessed yesterday.
She said the opportunity to showcase her designs through a top class boutique like Va Voom was a great way to expand her client base to Rockhampton and into another direction.
Va Voom manager Georgina Marshall was yesterday over the moon to be set up in its new, much bigger store, having moved from Stockland Rockhampton this week.
She said the move was based on a need to expand the business and offer a new range of services such as high end designer fashion, V-Luscious parcels for country ladies and an in-house stylist.
Tonight they will celebrate their official grand opening with an exclusive VIP night, showcasing designs by Kellyanne and selling one time only south sea pearls and diamond jewellery.
Although tonight’s celebration is exclusive to 150 invitation only guests, Georgina encouraged Rockhampton shoppers to visit the store soon so they too can take advantage of some great specials.
Kellyanne’s own label designs for “true women” for formals, weddings and race wear.
She made it halfway through the series on Project Runway, and although she said the high life wasn’t for her, she doesn’t regret doing it.
“It was an amazing experience, but the main thing it showed me that I don’t have to have that prestigious kind of attitude.
“I have the best job ever, as I get to play dress up with people and do it in my pyjamas.
“It (the show) made appreciate what I have. I wouldn’t move out of central Queensland for anything.”