Sorry folks, Big Vegemite is not coming...
IT seems we have jumped the gun on Big Vegemite.
A media release - obviously sent out as an April Fool's Day joke - got us so excited - we didn't see the note on top of the attachment pointing out the April 1 embargo time.
The PR people who sent it out didn't point out the embargo on their email. So a few online outlets jumped the gun.
So sorry, the Vegemite museum isn't coming.
Pity, we thought it was a great idea.
Here's the spiel if you are just catching up on the story.
Look out Big Pineapple, there's a big new thing coming
The makers of Australia's most loved breakfast spread have listened to fans' requests and are launching a
dedicated Vegemite museum in the shape of the iconic jar.
Opening Australia Day 2016, The Big Vegemite Jar will be located at the "Home of Vegemite", its production factory in Port Melbourne.
Housing a five-story museum, the eye-catching sculpture will be visible in the Melbourne skyline at all times.
Promoters say it will make us all happy little Vegemites. (Yes they did say that)
Each level of The Big Jar will bring the 91-year old spread to life.
Interactive exhibits will give Vegemite lovers the chance to explore the spread's production, history, distribution and advertising.
On the top floor, the 'Mitey Bite' cafe will offer an almost 360° panoramic view of the city, allowing visitors to claim a free sample of "black and gold" and purchase a plethora of memorabilia, merchandise and Vegemite culinary creations.
For years Aussies have requested access to the Port Melbourne factory and now, from various vantage points in The Big Jar, visitors will be given the chance to see where one of the world's richest source of B vitamins is made.
"The museum will open on Australia Day 2016 so make sure to come down and celebrate with us".