Business

Massive restructure to hit Microsoft

'Titanic' changes at Microsoft: Will CEO Steve Ballmer create an ecosystem to rival Apple's?
'Titanic' changes at Microsoft: Will CEO Steve Ballmer create an ecosystem to rival Apple's? Independent News & Media

MICROSOFT CEO Steve Ballmer is set to reveal a massive restructuring of the company on July 1, according to sources speaking to the Wall Street Journal's technology blog, All Things D.

The changes are reportedly being overseen almost solely by Ballmer, with an end goal of changing Microsoft into a "devices and services company" - focusing on devices such as the Windows Phone, the Xbox and Microsoft Surface, and services like SkyDrive, Skype and Bing.

This new direction was indicated in the company's 2012 shareholder letter where Ballmer stressed the need for Microsoft to continue to deliver cloud services - for both consumers and enterprise - as well as "firmly establishing one platform, Windows" across a range of devices.

The Verge is reporting that Ballmer is considering reorganizing the company into four distinct divisions - enterprise business, hardware, applications and services and a group focused on operating systems - whilst also focusing on greater cohesion between Windows 8 and the Windows Phone operating system.

Creating unified ecosystems for mobile and desktop seems to be a common theme for big tech companies at the moment, and might position Microsoft to challenge the king of the ecosystem - Apple - more effectively.

Apple's WWDC conference attracted a lot of attention for its iOS 7 redesign, but it also unveiled a number of features that will tie together iOS, the upcoming OS X Mavericks, and its cloud services. There was a new Apple Maps app for desktop; a rebooted calendar app with an improved notification system synced across devices; iBooks for the desktop with streamlined notes and annotations; and even a revamped cloud-centric iWork for desktops, phones and tablets - slick enough to pose a challenge to Office.

You can compare these changes with Microsoft finally offering Office for mobiles (only for Office 365 subscribers - again, pushing users into the cloud); its shared tile-based UI for Surface, Windows Phone and the new Xbox One (though it's important to note that a shared look is not the same as a shared platform for developers - there are still separate Windows Stores for Phone and Surface); as well as the revamp of Outlook into a unified mail-and-calendar system, making the programme available for free at the beginning of this month.

For every Apple feature there seems to be a Microsoft twin, and vice versa: we might, for example, consider Apple TV as a 'console' to rival the Xbox. Although there's currently no games involved (yet - see the final chunk of this article) for the box's status as Apple's "hobby" it's not doing so badly, especially considering sales figures - around 6.5 million in the last 12 months.

Whatever changes Ballmer announces on July 1st, it seems they'll be pretty substantial:

"It feels like it is going to be titanic - that Steve is doing this change for his legacy," a source told All Things Digital. "And it's the first time in a long time that it feels like that there will be some major shifts, including some departures."

Some departures from the executive level are to be expected  in any major reshuffle, but many hope that Microsoft will be leaving behind old practices as well.

Topics:  apple games and gadgets microsoft restructure steve ballmer



How to survive a bushfire in your car

IT SOUNDS like a nightmare, but it can happen.

Eight reasons to join the RFS

SPREAD across 93% of Queensland, the Rural Fire Service has about 36,000 volunteers. And you could be one of them.

What if my insurer gives me grief?

CLAIMING your insurance cover after a natural disaster can go one of two ways. It can be a breeze, or like pulling teeth.

They were his daughter's friends, he breached their trust

Generic Rockhampton Court.   Photo: Chris Ison / The Morning Bulletin

Man to serve time for 'serial' offences against teenagers

72 HOURS ACROSS THE REGION

Rock Force at the Great Western Hotel tonight. Performing all your favourite covers from all your favourite bands.

LOOKING for something to do this weekend?

Community-minded firefighter always had time for others

Firefighters work to extinguish a house fire on Painswick St, North Rockhampton.   Photo: Chris Ison / The Morning Bulletin

"Words cannot express the loss we are all feeling.”

Local Partners

Community-minded firefighter always had time for others

PARENTS of the firefighter killed in a plane crash at Hedlow airstrip last week share their memories of their active, community-minded son.


72 HOURS ACROSS THE REGION

Rock Force at the Great Western Hotel tonight. Performing all your favourite covers from all your favourite bands.

LOOKING for something to do this weekend?

New book to document history of Livingstone Shire

St Faiths School, Yeppoon.

Book includes previously unseen photographs of historical sites

CQ Eat Street markets bigger and better than ever

CQ Eat St: Jack, Eliza and Archer Wilkes.

With over 100 stalls, there's something for everyone

Gigi Hadid: I'm 'taking the pressure off' myself

Gigi Hadid is trying to "take the pressure off" herself this year.

Ricky Gervais announces first dates of world tour

Ricky Gervais has announced his first world tour in seven years.

Johnny Depp and Amber Heard in 'final stages' of divorce

Depp's outstanding divorce money to be paid over 15 months

Mila Kunis and Ashton Kutcher welcome their second child

Mila Kunis won't be naming her second child 'Hawkeye'

First look at Russell Crowe and Tom Cruise in The Mummy

Russell Crowe in a scene from the first teaser trailer for the movie The Mummy.

HOLLYWOOD heavyweights helm serious reboot of action franchise.

Joseph Gordon-Levitt: Fame is 'unhealthy'

Joseph Gordon-Levitt

Joseph Gordon-Levitt feels bad perpetuating celebrity culture

Coast high-flyer's fight back from bankruptcy, $72m debt

Scott Juniper went from millionaire developer to declaring bankruptcy in2012, now he is back on top of his game again with new developments including this one in Coolum.

'Apocalyptic lending storm' causes financial collapse.

Luxury Rocky property goes under the hammer

1 Scully St, Frenchville.

Multiple bidders expected at auction

REVEALED: What's in store for the Savoy Hotel?

The old Savoy Hotel on William St will be acutioned this weekend.

Local businessman snaps up prime property

Coveted Rocky properties 'hustle' under the hammer

SOLD: The happy buyers of 66 Wandal Rd, with Pat O'Driscoll agents Robyn Bentley and Alex Dunnett after the property went under the hammer Saturday.

Auction sales a sign of confidence in the region

Ready to SELL your property?

Post Your Ad Here!