WHAT’S IN A NAME: Will Livingstone Shire need to change its name for rebranding?
WHAT’S IN A NAME: Will Livingstone Shire need to change its name for rebranding? Chris Ison Rokcshire

Livingstone residents lose interest in changing council name

A CHANGE of name for Livingstone Shire seemed high on the agenda following the de-amalgamation poll, but an underwhelming response to a local survey suggests people may have lost interest in the idea.

The Capricorn Coast Business Alliance, recently renamed Capricorn Coast Business and Tourism, ran the survey on their website but had very little response.

Former president Gary Kerr said it was a matter for the new council.

Councillor-elect Graham Scott said changing the name wasn't a top priority.

"There could be a boundary change in the future and that would be the most appropriate time to change the name… and if there's no change, then there may be no need for a name change," he said.

"I don't think we need to go overboard branding Livingstone in the first couple of years.

"It's about establishing Livingstone."

Councillor-elect Glenda Mather also said she didn't feel it was a topic at the moment.

"I think people just want to see things settle down and go right for a while.

"They want a bit of vision into the future and need to see councils doing the same," she said.

But she said the shire would need some certainty with branding so it could market itself.

"It's not just for visitors or those coming to invest; it's also for ourselves, so we have some certainty with our identity…but it's not on the important list."



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