Natural beauty holds tourism key
IT'S cool, clear, pure and pristine and it could be the best advert for the Capricorn Coast.
All we've got to do is bottle it and ship it out of the region to spread the word throughout Australia of the natural beauty that awaits visitors to places like Byfield and Yeppoon.
For Farnborough man Dusan Cech, the exceptional quality of water that filters through the dunes of Shoalwater Bay could be the key to revitalise the coast's tourism industry.
He's proposing a community trust to exploit the resource by establishing a bottling plant at the Woodbury water treatment complex and give artists a chance to create labels to celebrate the natural attractions of the region to entice visitors.
“There's a big market for bottled water in hotels, restaurants and supermarkets and we have one of the purest sources of water in the country in our own backyard,” said Dusan who is seeking official backing for his idea.
A promotional message on the bottles could spruik the entire Rockhampton region, he says.
“It wouldn't matter if we didn't make a dollar on the water because the advertising potential would be invaluable.”
The water is owned by Fitzroy River Water which treats it and adds fluoride to it before piping to coastal communities.
Dusan suggests some of it should be siphoned off and bottled before fluoridation.
“The quality is exceptional and it is recognised as one of the best three sources in Queensland for natural purity. I see it as a niche product that we could sell outside the region, but of course we need to get support from senior politicians and others to make it happen.”
He believes it would stand most chance of success as a community project with commercial sponsorship. He would also like the art gallery trust to run an acquisitive annual art prize, inviting artists to come to the region to create works based on its natural attributes.
“Think about the exposure that can come from known artists spending time here in the lead-up to the judging of an art prize, creating our next ambassadors and reinforcing our focus on what is important to our future well being,” he said.
These art works would be used on the labels.
“I think it's an opportunity to get perpetual advertising that we would never be able to afford as a region any other way.”