NETFLIX, the biggest player in online television, finally launches in Australia and New Zealand next week.
The world's largest streaming video on demand (SVOD) service provider, Netflix has more than 50 million subscribers.
The company's global hit House of Cards was the first original online-only TV series to win a Primetime Emmy Award, paving the way for other series such as Orange is the New Black.
Now in its third season, the American political thriller is one of five original shows going live on Tuesday.
This year marks a major turning point in our media landscape.
Australian viewers enjoy more content than ever in this digital age, but the television market is now more fragmented than ever.
While Netflix is the global giant of SVOD services, domestically our networks have joined forces to offer their own alternatives.
Earlier this year Foxtel and Channel 7 launched Presto and Channel 9 and Fairfax launched Stan.
These services are not to be confused with catch-up viewing platforms like TenPlay, ABC's iView, 9JumpIn and PLUS7. These services allow you watch an episode of a current free-to-air series you might have missed for a week or two after it has aired.
SVODs, in contrast, are stand-alone content providers, which premiere new content and host catalogues of films and TV series accessible at any time.
When a new season premieres, all of the episodes are immediately available, rather than the traditional format of releasing on episode each week.
Netflix, Stan and Presto each has its tent-pole programs and they all offer an array of movies.
All three offer free 30-day trials so you can test-drive the services. While pricing details for Netflix aren't expected to be announced until Tuesday's launch, all three are also expected to have comparable subscription prices of $10 to $15 per month.
The more established Netflix also has an enviable offering of original programming, as well as thousands of hours of film and TV from distribution companies including Disney and Roadshow Entertainment.
Also going live on Tuesday alongside House of Cards are Bloodline, period drama Marco Polo, comedy Unbreakable Kimmy Schmidt and the animated series BoJack Horseman.
The company also recently commissioned a new TV series, The Get Down, by Australian director Baz Luhrmann to debut next year.