MEETING a potential partner at a nightclub is not appealing to people aged 35-45, which would be one reason why an Australian online dating website reports half of its members are in this age group.
Preliminary findings of the 5th annual RSVP Date of the Nation Report were released today, showing that 17% of Australians who have used online dating have got married or entered a de facto relationship as a result.
The RSVP Date of the Nation Report 2014 shows that when it comes to meeting new partners, online dating now sits in the number two position behind introductions via friends or family.
"Matches and introductions through family and friends is an established social custom that has been around for centuries however in less than 20 years, online dating has established itself as the second most popular way to meet potential partners in Australia," said RSVP Spokesperson, Melanie Dudgeon.
In 2012, the Report showed that online dating was the fifth most preferred avenue to meet a new partner.
In just two years, online dating has jumped ahead to the second most preferred option for single Australians.
In 2014, online dating is now preferred over meeting new people through interest based clubs, while on
holiday or travelling, at pubs or bars, through work and via social networking sites or forums.
"When we look back at the history of online dating in Australia, 35 to 45 year olds have been our strongest demographic, however today, the under 35's represent more than 50% of our membership," said Ms Dudgeon.
"Younger Australians have grown up with the internet and for those under 35, online dating has been part of the social landscape their entire adult life and it is a regular way to meet a new partner."
The RSVP Date of the Nation Report 2014 shows -
- 57% of Australian singles think online dating is a mainstream way of meeting new people
- 64% of single Australian have used online dating or would consider it
- 52% of single Australians would suggest online dating to others seeking to meet new people
"Online dating is so popular because it creates the opportunity to meet new people outside of your existing network
who are interested in dating and relationships," commented Ms Dudgeon.