Pedestrians are among the forgotten road safety tribe
QUEENSLANDERS, parochial bunch that we are, often view the world through a tribal lens, in which we identify with one particular group to the exclusion of all others.
Nowhere is this more apparent than on our roads, where we are a motorcyclist, a trucker, a cyclist or even just a plain old motorist.
Every other tribe is a menace and should be kept off the road.
But lost in the rush to condemn others for society's ills is the forgotten tribe and it's the one to which we all belong. That being the humble pedestrian, the most vulnerable group on or around our roads.
Unfortunately, it's a lack of attention which often causes harm to pedestrians and it's the reason
RACQ has released a new video to remind them of the danger.
It sounds simple but listening to music, texting or talking on the phone increases your risk of being hit by a car as you're less likely to be aware of oncoming traffic.
And while it goes without saying that you're more likely to make poor decisions about crossing the road when you've had a few drinks, the fact that about four in every 10 pedestrians killed had a BAC above 0.05% might come as a bit of a shock.
Similar to RACQ's Fatal Five series on dangerous driving behaviours, the video serves as a reminder that a pedestrian's margin for error is tiny when confronted with tons of metal travelling at high speeds.
But regardless of which tribe we identify with, we must all take responsibility for sharing the road safely. We can all do our bit to protect ourselves and others.
The RACQ video on pedestrian safety can be viewed at www.youtube.com/racqofficial