Council's new photos aim to update Rockhampton's image

ROCKHAMPTON is getting a mini marketing makeover, with a new series of images showcasing the changing face of the region.

The project was a collaborative effort between Rockhampton Regional Council's regional promotions unit, local photographers and videographers, local businesses and, apart from the backpacker shoot, 100% local talent.

Rockhampton Regional Mayor Margaret Strelow said the gallery was "vital for future promotional campaigns and marketing material".

NEW IMAGE: Rockhampton Regional Council hopes to showcase the region with a range of new promotional images, including those pictured, which feature Rockhampton’s attractions and iconic buildings.
NEW IMAGE: Rockhampton Regional Council hopes to showcase the region with a range of new promotional images, including those pictured, which feature Rockhampton’s attractions and iconic buildings. Contributed

"Existing images were either out-dated, lacked context or did not capture the full extent of the regional experience," she said.

Cr Strelow said she was thrilled with the way local videographer Bryce Millar had co-ordinated the shoots with photographer Orin Lucke, capturing the whole region.

The images showcase vibrant festivals, striking heritage buildings, stunning parks and great restaurants.

"It may seem a little thing but up-to-date brand images make a major difference when it comes to showcasing our region," Cr Strelow said.

"The turning point for me was when the best photo we could find for 'shopping in East St' showed a young couple with a plastic bag full of toilet paper rolls."

But the images aren't the only exciting change in the region, with council also announcing a new community initiative.

Secret Sundays will be held every two months, with varying themes.

The twist is that the location of the pop-up events won't be revealed until the last minute.

Follow council at facebook.com/myrockhampton to get the latest information about the events.



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