Potato is still favourite for Aussies

RESEARCH has confirmed what we already know: Aussies love a good potato.

The average Australian eats potato about 14 times per month, according to the latest wave of the Potato Tracker project.

Additionally, potatoes are also in the top five most purchased vegetables among respondents, and still regarded as good value for money.

"Wave five of the industry funded consumer research project has revealed that Australian shoppers across different age groups are drawn to potatoes for a range of reasons," AUSVEG spokesman Alexander Miller says.

AUSVEG is the leading horticultural body representing more than 2,000 Australian potato growers.

"The report suggests that consumers purchase potatoes for a variety of reasons, including their ease of preparation, ability to be incorporated into a number of different meals and great taste," Mr Miller says.

"The research conducted as part of Potato Tracker is designed to enable Australian potato growers to better orient their growing operations in terms of what consumers want and to maximise market opportunities.

"The latest research shows that Australians are drawn to the all-rounder vegetable that is quick and easy to prepare and is good for the whole family. The potato's versatility is also a draw card, with its ability to complement a variety of meals a trigger for purchase."

The report also showed that consumers enjoy pairing their potatoes with cauliflower, pumpkin, carrots, broccoli and green peas.

Consumer research agency Colmar Brunton is conducting the on-line tracking for the fresh potato industry, examining and analysing consumer attitudes and market trends in relation to potatoes.

January's report is the fifth wave of the consumer research project. A wave of research is conducted each month, with consumers from around Australia surveyed on their potato purchasing habits. Each wave of research is distributed to the industry by AUSVEG.



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