BIG DRAWCARD: Beef Australia 2018 is set to draw in 100,000 people.
BIG DRAWCARD: Beef Australia 2018 is set to draw in 100,000 people. Contributed

Preparations under way for international event

THE countdown is on for Beef Australia 2018, with 12 weeks now to go. Beef Australia 2015 attracted more than 90,000 visitors and 100,000 are expected this year from across Australia and the world.

"The economic impact for Rockhampton and Australia is extraordinary,” Beef Australia marketing and communications manager Sarah Mitchell-Anyon said.

"After the last expo in 2015, the Department of State Development undertook an economic impact assessment which highlighted some key information, including $74 million was the total gross expenditure of attendees, with an average of $1615 gross expenditure per attendee,”

The event, which occurs every three years, is highly anticipated by locals and those further afield.

"In 2015, nearly one-third of respondents were attending the expo for the first time and 17 per cent just came to enjoy the event, which suggests that Beef Australia is more than just a beef industry expo and that the event is very appealing to the general public as an activity to visit in its own right,” Ms Mitchell-Anyon said.

"This year we have introduced some fantastic new concepts including People's Day in the Paddock, Shop Window Competition, Butchers Kitchen, Young Chef Ambassador Competition and new celebrity chefs.”

Beef Australia is celebrating 30 years this year and 2018 is the 11th expo since its inception in 1988.

BEEFY 2015 STATS:

  • 90,000 visitors.
  • $74 million gross expenditure.
  • $1615 gross expenditure per attendee.
  • The average number of nights that visitors stayed in Rockhampton to attend the event increased to 5.38 nights.
  • An estimated 50 per cent of visitors were from Central Queensland, 4.8 per cent from overseas, 15 per cent from interstate and 30.2 per cent from other parts of Queensland. 
  • In 2015, more than half of the respondents were 45 or older with three-quarters aged 35 or older, suggesting the event attracts a more mature-aged demographic.


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