DENIS Cox was yesterday sporting a smile almost as bright as the Central Queensland sunshine that bathed the Rockhampton Showgrounds.
Just two days into Beef Australia 2015 and the CEO was predicting big things for the international event.
Beef Australia 2015 headlines
"We've had really strong pre-bookings for a number of events and dinners and functions so I think we'll be breaking records this week," Mr Cox said.
"We've got 1000 registered international guests. We're probably expecting in excess of 80,000 people over the week, and we've got over 2000 head of cattle here.
"Because this event has grown into an international event, it's really considered the Olympics of cattle competition and to win here is a real honour."
Mr Cox said there were about 15,000 visitors through the gates on Monday. While that was slightly down on the 2012 event, he said it was expected given the opening day that year fell on a public holiday.
"We are expecting to pick up those numbers as the week progresses," he said confidently.
"It's fantastic seeing the crowds roll into the showgrounds; we've been waiting for this moment for three years and building towards this great event.
"It's a really great atmosphere out here at the moment."
Mr Cox said Beef visitors were dining out on the cooking demonstrations and the event's eateries were running hot."I know yesterday two of the restaurants did over 1000 meals - that was Ribs and Rumps and Breakfast Creek - and I'm sure some of the other restaurants did some terrific numbers as well."