Record number of tourists visit regional Queensland
QUEENSLAND'S new tourism chief said regional operators experienced a bumper start to the year after a record number of holidaymakers enjoyed various destinations across the state.
Tourism and Events Queensland CEO Lanene Coddington said the strong start to the year for tourism operators will place them in an excellent position for the remainder of the year.
"We have got off to a flying start," she said.
"Right across the state there has been very positive results from the holiday season.
"The Sunshine Coast in particular experienced a very strong holiday season this year.
"It is now up to the destinations across the state to build on the strong start."
Ms Coddington said for the past year Queensland Tourism, in conjunction with the State Government, had embarked on a very specific marketing campaign.
"The State Government has been extremely supportive of all our initiatives," she said.
"Queensland has a rich tapestry of destinations.
"We are fortunate as a lot of them do not compete against each other, they complement each other."
Ms Coddington said the feedback from holidaymakers was they enjoyed the vast experiences Queensland had to offer.
"Queensland is not just about beaches," she said.
"There is a diverse range of destinations right across Queensland.
"There are great experiences to be had right across regional Queensland which is vastly different to from one other.
"All regions across Queensland have a very unique experience to offer and that is why we are seeing people come back to Queensland a second, third or fourth time."
Tourism Minister Jann Stuckey said a state-wide examination of the social impact of tourism on local communities found Queenslanders' recognise the importance of the industry.
"Queenslanders overwhelmingly viewed economic impacts, increased regional profile and greater cultural diversity as the main benefits of the industry," she said.
"While 87% of Queenslanders surveyed agreed that festivals and events attracted tourists and raised awareness of the region."
ACCORDING TO QUEENSLANDERS THE TOP THREE BENEFITS OF TOURISM WERE:
- Greater cultural diversity (92%)
- Important economic benefits (91%)
- Increased regional profile (86%).