SELWYN Morgan has seen how tough life can be for some, and the Rockhampton man just wants to lend a helping hand.
The 71-year-old could be putting his feet up in his semi-retirement, but instead he's looking to help those in need.
Selwyn, along with a group of volunteers, is setting up a store for Centrelink card holders and community groups to purchase personal goods and food at a cheaper rate.
"This was something that I knew we just had to do," Selwyn said.
The former business owner is in the process of getting Rocky's Helping Hand off the ground.
But Selwyn said while he can get the ball rolling, in the end they needed the community's support for the project.
He's hoping to get sponsorship from businesses and residents to be able to purchase a space for the future store.
His goal is to get $45,000 worth of sponsorship to secure a building in the next couple of months; and is hoping to reach $200,000 in the next two years to keep the organisation running.
"It's the community who will put (Rocky's Helping Hand) there, they'll be the ones to give it life," Selwyn said.
And those he's spoken to about the idea so far are all ears.
"I've spoken to hundreds of people and more than 90% are being positive about this store," Selwyn said.
The goods and foods they supply will come from outlets of Coles, Woolworths, Food Bank Queensland, The Tribe of Judah and businesses who will give or supply the shop.
WHAT IS ROCKY'S HELPING HAND
- Affordable groceries/personal goods
- The service is for Centrelink card holders and community groups
- A business that will give a hand up in times of hardship
- To sponsor the organisation contact Selwyn on 0408 160 874