Sam’s young direction as an AgForce Cattle director

A DAWSON Valley beef producer has been named the AgForce Cattle youth director.

Sam Becker, at just 24 years of age, has plenty of youth on his side.

Running the marketing and brand management of his family's beef operation Jarrah Cattle Company, as well as the general day-to-day running of a cattle operation across six properties, Sam also knows his beef.

"I think the more involvement young producers have with industry, the closer we will come to overcoming the age discrepancy and building a strong future," Sam said.

Part of the future, Sam said, was in embracing new technology and looking at the new market options in the industry.

"The younger generation can run with the changes and new policies."

He hoped to encourage more young people to become involved in the industry and have a say.

"As we see cattle production falling across the globe, I believe that with smart, efficient beef production we can set ourselves up as true industry leaders.

"What better way is there to meet other like-minded people and have your say for the beef industry than be a part of AgForce?"

Sam was one of Australia's representatives for Cattle Council of Australia in Texas, USA, as part of the annual Five Nations Beef Alliance conference in 2014.

He was also named the 2014 NAB Agribusiness Beef Industry Rising Champion at a Cattle Council gala dinner in Canberra.

AgForce cattle president Bim Struss said youth directorships gave young producers the ability to help drive the future of the beef sector in Queensland.

"We know the average age of the farmer is more than 50 and that we must give careful consideration to who will lead our industry moving forward," he said.



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