Samsung electric playground to light up Vivid festival
SAMSUNG has unveiled plans for an Electric Playground featuring a sky walk, illuminated infinity slide and more than 320 dynamic light poles as part of this month's Vivid festival in Sydney.
The Samsung Electric Playground and Samsung Galaxy Studio is being promoted as Samsung's most ambitious Vivid Sydney spectacle yet.
The two exhibitions will transform over 3000m2 of Circular Quay's First Fleet Park and the adjacent Foundation Hall.
The promotion is a landmark partnership with Instagram to showcase outstanding Vivid Sydney content being shared on the platform.
It will include tips on how to capture the magic of the festival when the lights illuminate Sydney on Friday, May 24.
Samsung's Vice President of IT and Mobile Garry McGregor promises Samsung's activation will set a new standard for ambition, engagement and interaction.
"In returning for a second year to Vivid Sydney, we've challenged ourselves and harnessed the power of mobile technology to create not just a memorable cultural experience, but uniquely sharable and unlike anything festival goers will have ever seen before."
Vivid Sydney is a global event that attracts 2.25 million visitors and significant media and social media attention from around the world.
The Samsung Electric Playground spans an area over four basketball courts in size and allows visitors to explore Galaxy S10-inspired attractions.
These include a field of over 320 dynamic light poles, 23 of which will they can control directly; a 6.5-metre illuminated Infinity Slide; and an elevated view of picturesque Sydney Harbour from the Sky Walk platform.
The Samsung Galaxy Studio arrives from a global tour including London, Barcelona and Dubai.
The immersive space boasts tailored light experiences that are inspired by guests own unique irises and heartbeats generating their very own installations
The Samsung Galaxy Studio also features an interactive art piece by up-and-coming Australian artist George Rose.
Instagram's specialist trainers will be on hand at select times throughout the festival to teach guests how to expertly capture and share their Vivid Sydney content.
The Samsung Electric Playground
This mesmerising wonderland will feature at least 40 Galaxy S10 devices in fixed locations throughout, while other S10s will be carried by assistants who will be on hand to capture guests' experiences. Samsung Electric Playground features include:
An LED-illuminated slide standing 6.5 metres tall. Visitors' exit moments will be captured on a Galaxy S10 for them to share
Climb the stairs to the elevated level of the Sky Walk to take in the impressive views of Sydney Harbour and the Electric Playground. With six vantage points you'll be able capture that special selfie moment against a spectacular backdrop.
An illuminated, interactive LED dancefloor. When stepped on, tiles react with playful colours and effects
Guests can capture their moves at strategically placed Galaxy S10 photo stands surrounding the dancefloor
Pillars of Light
A field of light poles celebrating the Galaxy S10's PowerShare functionality. With charge points mounted on poles throughout, visitors can hold their compatible smartphones to the poles to share their power and charge their phones or alternatively simply touch the Galaxy S10s to enable the light to pulse and change colour
Field of Light
Visitors can immerse themselves into a field of smaller interactive illuminated poles to capture unique photo moments
Guests can create patterns of colour and light using illuminated hula-hoops
Every 30 minutes the Electric Playground will burst into life Each show is a 45-second celebration of colour and light, all programmed by world-renowned lighting designer Steve Nield, who has worked in the field for over 35 years
Samsung Galaxy Studio and Instagram
A partnership between Samsung and Instagram has been designed to help guests capture the ultimate sharable moment. Samsung Galaxy Studio features include:
Takes inspiration from the Galaxy S10's TrueEye feature
Guides visitors on an exploration their own 'youniverse' by unravelling the hidden cosmos in their eyes
Guests can capture every frame of this kaleidoscopic experience as it unfolds using the S10's Live Focus feature
Field of Hearts
Channels the S10's biometrics functions to capture your heartbeat. Invites guests to share their pulse with a friend
The installation combines the rhythms of both visitors to create a symphony of infinite sound and light for the perfect ultra-wide photo moment
Artist in Residence, George Rose
George will showcase the Galaxy S10's best features while creating an unforgettable Instagram moment for guests
Visitors can meet George at appearances on Saturday, 25 May and Saturday, 1 June
In Collaboration with Instagram
Two Instagram workshops will be hosted each week, training guests in how to make the most of the Instagram platform and the new Instagram mode on the GalaxyS10 as they experience Vivid Sydney
The Samsung Electric Playground and Samsung Galaxy Studio will be open to the public from Friday, 24 May until Saturday, 15 June. For more information, head to www.samsung.com/au/explore/event/galaxy-studio/