Shirt brand’s dig at ScoMo’s Hawaiian holiday
While Scott Morrison enjoys a bevvie with family and snap-happy fans in sunny Hawaii, where the temperature has been averaging a balmy 26℃ this month, Australia is literally going up in flames.
Wednesday marked the country's hottest day on record, a maximum average temperature of 41.9℃, and for weeks, bushfires have blazed furiously across Australia's eastern coast.
In response to Mr Morrison's ill-timed holiday, Melbourne men's shirt brand Mr. Koya has released a new design.
Called "Mahalo Scomo", the orange shirt features a tropical Hawaiian print with the PM's face stamped in the centre of yellow hibiscus flowers.
"Australia is reeling from an unprecedented bushfire emergency, and to rub coal into the wound, the Prime Minister has smirk-bombed his way to Hawaii for a refreshing mai tai," Mr. Koya's website reads.
"To mark this momentous abrogation of responsibility, Mr. Koya has created the Mahalo ScoMo - an enduring combination of Hawaiian vibes, simpering leadership vacuums, and the colours of an increasingly-combustible Australian summer."
Mr Koya is donating 100% of the proceeds from the $72.61 shirt to the Rural Fire Service.
On Thursday, two volunteer firefighters died and three were injured when a falling tree caused their vehicle to roll off the road southwest of Sydney.
The deaths prompted the PM to cut his Hawaiian holiday short, announcing on Friday that he would be returning to Australia on Saturday.
"I deeply regret any offence caused to any of the many Australians affected by the terrible bushfires by my taking leave with family at this time," he said in a statement.
Speaking on Sydney radio, Mr Morrison added, "These events are just horrendous. If it was possible not to be where I was this week, well, maybe, but this has been arranged some time ago, and that's just how it was."
"I'll be coming back as soon as I can. It's not easy to get back, but I will as soon as I can.
"I know Australians will understand this, and they'll be pleased I'm coming back, I'm sure.
"But they know that, you know, I don't hold a hose mate, and I don't sit in a control room. The brave people who do that are doing that job."
Mr Morrison said that he'd had to bring his holiday forward due to official trips to India and Japan scheduled for January, and decided to "give his daughters a bit of a nice surprise and take them here."
Mr. Koya co-founder Yema Akbar said the brand has been overwhelmed by the response to the Mahalo ScoMo shirt.
"Hundreds of shirts have been snapped up which means we'll be donating $10,243 to the NSW Rural Fire Service," he said.
"This first donation will be made before Christmas Day and we are organising a transfer right now. We'll continue making donations as the sales continue."
Mr Koya has moved to a pre-order model for all its new shirts to minimise waste by only manufacturing the shirts it needs.
You can register your interest in purchasing the shirt here.