FOR Alastair Dawson, there was no question whether CQUniversity would sponsor the Rockhampton Cup on Wheels carnival again.
"It's our ninth year of sponsor. It's a good trip for us and really makes sense," he said.
Dawson said he saw CQUniversity's continuing sponsorship as being logical as the event was the highlight of the year for Rockhampton cycling, a sport that delivered a positive message to the Central Queensland community and incorporated some of the programs on offer on the university curriculum.
Dawson said the university was looking at the feasibility of further developing sport facilities on campus and that could include the cycling track.
However, the deputy vice-chancellor (university services) said what the university had in mind was not competition for the Kenrick Tucker Velodrome, but for assisting the sport by the further development of his athletes.
While CQUniversity remains the carnival's chief sponsor, the event has also attracted other major backers.
Senior communications specialist for Pacific National, Catherine Rodgers, said she was speaking on behalf of general manager of operations Geoff Featherstone when she acknowledged the healthy, balanced lifestyle cycling provided.
"We're relative newcomers to Central Queensland and we look at our sponsorship as an opportunity to be involved with a significant event such as the CQUniversity Rockhampton Cup on Wheels," she said.
"It showcases our commitment in the region and externally."
Principal of Ray White Real Estate, David Bell, said the decision to back the event was made easier for himself and co-principal, Mark Shore, as top cyclist Zac Deller's mother, Vicki, worked for the company.
However, he added their support was also apart of the company's commitment to local sport.