Silly Solly's opening 'nothing over $5' store
A TEENAGE Brett Granger began his 30-year dollar shop career with Silly Solly's, and is now at the helm of the discount store's Sunshine Coast comeback.
The notorious ads will again blare across the region before the Kawana Central store begins trade early November in the first of four Sunshine Coast store pre-Christmas openings.
Mr Granger said the chain's "nothing over $5 philosophy” is all for the battlers, with household goods, personal care products, big brands and consumables "on sale” every day.
"The poor need a bargain and the rich love a bargain,” Mr Granger said, drawing on his variety store industry experience.
The new Silly Solly's will employ about 20 people, with resumes welcome as positions are yet to be filled.
Bargain-hunter chaos reportedly erupted at the Mackay store opening on Wednesday, with about 500 people packing out the carpark and shop floor.
Mr Granger said he expected the Sunshine Coast shoppers would be just as enthused at snapping items, some valued at about $40, for less than $5.
"We are there for the battlers because everything is going up; mortgage rates, fuel is through the roof,” he said.
"Nothing over $5 is just what the battlers need.”
Group founder Solly Stanton said Kawana would be the 10th store since the chain's reincarnation last October after an 18-year absence, with stores now open as far north as Townsville.
"And three more stores will roll out before Christmas with an exciting move into the Brisbane metropolitan area,” Mr Stanton said.
Possible store locations include Noosa, Nambour, Caloundra and Maroochydore.