Sonia Kruger feels 'blindsided' over latest race row

Days after Sonia Kruger was axed from a popular podcast, insiders say the TV presenter feels "completely thrown under the bus".

Last week, women's empowerment website Mamamia abruptly dropped Kruger from its You Beauty podcast over comments she made about Muslims back in 2016 and sources claim the move was "disingenuous" and an attempt to "save face".

"They knew about her comments years ago but still pursued her anyway just a few months ago," an insider told Confidential. "Now they suddenly decide to drop her, it makes no sense." Confidential has contacted Mamamia and Channel 7 for comment.

Sonia Kruger, Big Brother host on Channel 7.
Sonia Kruger, Big Brother host on Channel 7.

The decision to cut ties with the Big Brother host comes amid global protests about racial injustice and inequality.

Last year, the NSW Civil and Administrative Tribunal ruled former Today Extra co-host Kruger vilified Muslims and "encouraged hatred ­towards, or serious contempt for, Australian Muslims" when she called for a blanket ban on Muslim immigration to ­Australia.

 

Sonia Kruger and David Campbell during the controversial segment. Picture: Today
Sonia Kruger and David Campbell during the controversial segment. Picture: Today

Branding expert Nicole Reaneyof Inside Out PR said public pressure may have triggered Mamamia's decision to disassociate with Kruger.

"Organisations will face pressures from consumer groups at any time and unfortunately Google has a great memory," Reaney said.

"This means any historical events can resurface at any time and outlets will bow down and react as a means to protect its brand image.

"In this instance, it's likely Mamamia reflected on the growing vocal movement and chose to steer clear of content that would give rise to controversy towards its brand."

Sonia Kruger speaks about her Muslim commentary. Picture: Today Extra
Sonia Kruger speaks about her Muslim commentary. Picture: Today Extra

 

 

Originally published as Sonia Kruger dropped from podcast for Muslim comments



YEPPOON COURT LIST: Weekly magistrates court on today

Premium Content YEPPOON COURT LIST: Weekly magistrates court on today

See the full list of appearances for Yeppoon Magistrates Court today, Thursday...

COURT LIST: See who is due before the Rocky Magistrate today

Premium Content COURT LIST: See who is due before the Rocky Magistrate today

Full list for Rockhampton Magistrates Court today, Thursday October 1

MORNING REWIND: Take a look at yesterday’s top news

Premium Content MORNING REWIND: Take a look at yesterday’s top news

The election is looming closer with many candidates announcing their commitments...