THE purchase of a new piece of lingerie can be a great way to spice up things in your relationship.
And Valentine's Day can be a great excuse to make that purchase something special.
In case you weren't aware, that day is now less than a week away.
Allie Morris, owner of Purely Venus, said Valentine's Day to some people was a cliché and a retail focused event, but she said it did have its merits.
"It is a reminder to invest time in your relationship," Allie said.
"And a really important part of your relationship is the time with your partner in the bedroom."
The question is what piece of lingerie is the best choice to make both of you happy.
Traditional Valentine's colours of red and black were popular choices when it came to lingerie, because they are considered romantic or sexy colours, while prints and bright colours could be a fun option.
But when it came to selecting lingerie, there were often clear style preferences for either sex.
Women tended to go more for baby doll styles and corsets, and items that had plenty of coverage.
However, Allie said men's choices of lingerie for their loved ones were mostly items that were shorter, skimpier and sheerer.
The most important thing, Allie said, with any piece of lingerie, was that the wearer felt confidently sexy when wearing it.
"If you are comfortable in a piece of lingerie, you will wear it."
What are you buying your Valentine for Friday?