Sport of royalty to hit Rockhampton in boutique event
IT'S the sport of royalty and spectators include business leaders, fashionistas and Hollywood stars.
Now the sophisticated sport, touted as one of the fastest growing spectator sports in the world, will soon be landing in Rockhampton.
Headricks Lane owners Peter Hawkins and Benito Zussino, together with Matthew Turich, are the driving forces behind Pop-Up Polo Rockhampton.
"It is a unique community event which we feel will really complement the city's social calendar," Mr Hawkins said.
The event organisers will work closely with Polo Events Australia Pty Ltd, which runs three Urban Polo events including Polo in the City. That event alone has run for a decade and is estimated to have generated more than $36 million in positive publicity for its host cities.
The business case for Pop-Up Polo, submitted to Rockhampton Regional Council's general meeting yesterday, stated that polo has experienced a global resurgence in popularity over the past five years.
"Almost without fail, all new attendees of Urban Polo events are astounded by the skill, daring and athleticism of the sport, which when witnessed in an intimate environment in the stunning settings of a prime city park location, generates an experience that is difficult to forget or surpass," the documents state.
"It is a full contact sport, not just between the players but between the athletes and the horses, played at 60 kilometres per hour, which is a claim few sports can boast."
While details are still being finalised, it is proposed the event be held at Victoria Park's football field on Sunday, June 9.
Councillors voiced their support and approved $10,000 cash and in-kind sponsorship.
It is understood event organisers will work closely with other sporting organisations to minimise the impact on fixtures.