ROCKHAMPTON'S Bruce Dives has a crate full of bragging rights he plans to offload on to his mates.
He and two of his best "bros", Nigel Kirby and Beau Hamson, have combined a love and an aspiration - beer and fame - to become faces of a popular Queensland beer.
The people who own the Great Northern Brewing beer company hand-picked Bruce, Nigel and Beau to feature in several of their billboards around the Central Queensland region promoting the lager.
Great Northern scoured the state, stopping at several towns across Queensland, for the ultimate outdoor getaway locations for their billboards. Bluff Point, Stoney Creek, Byfield National Park and Lake Maraboon were chosen for the campaign.
The company chose the picturesque Bluff Point just south of Yeppoon as the location to photograph the three Rocky blokes.
Bruce, Nigel and Beau were snapped admiring 360 degree views of Keppel Bay, from Bluff Point, holding a crisp Great Northern lager in their hard-working hands.
Carnarvon Gorge, south of Springsure, also features in the company's campaign.
Bruce, a timber floor polisher, describes himself and his two chums as your typical blokey bloke who loves to chug down the grog.
"Me and the boys like to go out for a fish, or take the old girl (boat) out to do a bit of crabbing... we'll always have onboard an esky of beer," he said.
"I never thought I'd star in a beer ad so I've got plenty of bragging rights now."
Bruce said his brother-in-law dobbed him into the campaign when Great Northern called the latter and asked him if he knew anyone who could feature in their billboard at the Bluff Point location.
The billboard showcasing Carnarvon Gorge National Park features Nathan Evans, 29, on his cattle property Bandana Station with friends Rowan Peart and Jesse Bird.