Subway’s new menu trial upsets fans
SUBWAY is giving all of its subs a massive makeover, with a new menu being trialled across its restaurants in Australia.
The new trial is a substantial shake-up for the restaurant chain, with new cheeses including crumbled feta, natural cheddar and mozzarella replacing processed cheese options.
New proteins including authentic streaky bacon, carved turkey and leg ham, rustic chicken and a new and improved diced steak, made from 100 per cent Australian beef are also on offer.
Subway has also created a vegan sub for the first time, with smashed falafel to meet the needs of those on a plant-based diet.
Gluten free wraps and rye bread with an ancient grain topping are also on offer with new salads.
The restaurant chain has also expanded its range of sauces to offer habanero hot sauce, blue cheese dressing, pesto mayo, smoky BBQ sauce, tzatziki, seeded mustard, cranberry relish and tomato chutney.
New menu items being made also include: Buffalo Chicken with Blue Cheese Dressing; Greek Lamb with Tzatziki; Mediterranean Chicken with Pesto Mayo; Smashed Falafel with Tzatziki and Turkey & Bacon with Cranberry.
But the axing of some of Subway's popular ingredients have now sparked a social media backlash from customers.
Subway fans have flooded the company's Facebook page with complaints about the removal of carrots, Old English Cheese and pickles.
One person wrote: "Found out today is the last day for carrot and Old English cheese and pickles are already gone. Today is my last subway meal RIP Subway"
Another wrote: "I don't understand why you would get rid of carrots! Most kids love carrot in their subway and when your child will only eat a cheese & carrot subway (still pay for a full price sub with only 2 fillings) it's very disappointing! I'm all for new menu's but seriously losing a staple like carrot is ridiculous! Keep the basics for the kids so the adults can try the new menu. You'll lose a lot of families, just saying!"
Other Subway fans were pleased with some of the new additions, but agreed that others should stay. On fan posted: "Just tried your new trial menu at one of your stalls for my usual Monday sub. How dare you take away my Old English and Pickles. They're the first 2 essential ingredients in any sub. And don't be touching the Chipotle. My god, the Chipotle stays. PS: Nice touch on the Habanero sauce and Feta. Classy."
Subway's Director of Marketing, Kate Brody, said they were paying close attention to customer feedback.
"We've discovered that some guests are super picky about their pickles! Or are crazy in love with carrot," she said.
"We haven't made any decisions yet on which ingredients will win their place in our restaurants - in fact, we'll be holding a poll on Facebook to see the reaction - and we're monitoring all feedback, whether in-restaurant or within our Facebook community throughout the trial. We're just as excited to see the results as our guests.
"We're seeking as much feedback as possible to ensure that if we add or remove any ingredients, we know exactly how our loyal guests feel about it, and any future menu developments are guided by what our guests are telling us."
She said that the new menu items were Subway's way of making their menu more modern.
"We know Australian palates and preferences have changed over time, and we're excited to hear directly from our guests so we can end up with a great balance between the classic Subway favourites, and on-trend, innovative flavours," she said.
Subway fans can find the new menu at these locations this month. The menu trial continues across 100 locations in Australia and New Zealand until the end of August.
NSW: Lindfield, Castle Hill Supa Centre, Gordon, Homebush DFO, Kellyville Plaza, Kings Langley, Macquarie Centre, Quakers Hill, Rhodes Waterside, UWS Parramatta, University of NSW, Bathurst St, Sydney, Blaxland Rd, Campbelltown, Galeries Victoria, Subway Circular Quay, Subway Haymarket, Subway Minto Mall, Subway Rosebery, Sydney University, Taren Point.
VIC: Burwood One, Beaconsfield, Benton's Square, Cowes, Dandenong Plaza, Frankston, Frankston South, Hallam, Vermont South, Warragul, Spencer Street, King Street, Crown Casino, 40 Exhibition Street, Southgate, Southbank Freshwater Place, Elizabeth Street, Tarneit North, Victoria Harbour, Werribee Plaza, Ballarat.
QLD: Springwood, Toowoomba, Albion, Loganholme, Crestmeade, Everton Park, Northlakes: Service Station, Morayfield Supa Centre, Harbourtown, Richlands, Gateshead, Cameron Park, Greta, Heatherbraem Kotara Westfield, Kurri Kurri, Lake Munmorah, Lakehaven, Singleton Hwy, GreenHills.
SA: Glenunga, Adelaide Airport, Adelaide Myer Centre, Colonnades, Flinders University, City Cross, Munno Para, Rundle Place, Westlakes.
WA: Perth Train Station, Bassendean, Gateway, Kewdale, Lakeside Joondalup, Mirrabooka, Northbridge, Southlands, Woodvale, Merredin, Aveley.
WHAT'S NEW (as part of trial):
Gluten free wrap
Diced Steak (improved)
Chicken Strips (improved)
Streaky Bacon (Aussie beef)
Chopped Cos Blend
Habanero Hot Sauce
Blue Cheese Dressing
Smoky BBQ Sauce
Buffalo Sauce (marinade)
Rock Salt (grind)
Herb Seasoning (grind)
Zesty Spice (grind)
WHAT'S OUT: (as part of trial)
Old English Cheese
Hot Chilli Sauce
Sweet Chilli Sauce
Thousand Island Dressing