Melanie Costa from Gracemere shows her trolley full of groceries from Coles.
Melanie Costa from Gracemere shows her trolley full of groceries from Coles. Allan Reinikka

Supermarket wars

MELANIE Costa is the woman Coles and Woolworths are fighting over.

She is the average shopper who is being targeted by the supermarket giants as they slash prices and offer fuel discounts to combat tightening family budgets.

And with Rockhampton being the most recent hot spot for Coles’ online grocery shopping scheme, launched in the city last week, it’s just another move in the fight over customers.

Said to create 23 jobs initially, including store-based personal shoppers and drivers delivering the orders to homes and offices, Woolworths also recently launched their online buying to Rockhampton and surrounding areas.

Melanie, who moved from Townsville to Gracemere three months ago with her family, said she used the Coles service regularly when she was living up there.

“I would have used it about twice a month when I couldn’t get out of the house if my little one was sick, so it’s really convenient in times like that,” Melanie said.

But I’m a shopaholic so I do like to come out and get my groceries myself sometimes so I can have a look at the rest of the shops.”

Lindsay Greer, from CQUniversity’s Sustainable Regional Development said the new online shopping provided by Woolworths and Coles had its pros and cons.

“Overall this sounds like a great initiative although the devil is in the detail and some people may miss out if they fall just outside the delivery zone as the population sprawls,” Mr Greer said.

Delivery for Coles’ online shopping includes Bouldercombe to Bangalee, and Stanwell to Emu Park, including Yeppoon.

Place your first order before December, 2011, and Coles will give you $10 off. Call your state business development manager for details.

Free deliveries extend until August 14, 2011.

IN-STORE BARGAINS

Woolworths best bargains

Half-price golden crumpets six-pack – $1.27, save $1.32

Half-price bath towels – $6.44 save $6.50

Coles best bargains

Broccoli $2.28/kg

Strawberries two punnets for $5



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