Strelow taking Rockhampton ‘regional food brand’ to Asia

MARGARET Strelow's whirlwind 48-hour trade mission to Singapore alongside Deputy Premier Jackie Trad this week will involve developing a "regional food brand".

"I am keen to explore the idea of leveraging the high profile that we have in Singapore with the possibility of our developing a regional food brand, leveraging our high recognition in Singapore," the Mayor of Rockhampton Regional Council said yesterday before flying out today.

"We want to get our produce on supermarket shelves in Singapore under a regional brand name.

"This is an action item from (council's) economic development strategy - and one that really makes sense in the competitive Singaporean market.''

She tens of thousands of Singaporeans who had visited here during regular military exercises over the past 25 years were already familiar with high quality produce from Central Queensland such as beef, mangoes and pineapples.

Cr Strelow said she had jumped at the chance to visit Singapore with Ms Trad after mentioning the need to forge stronger trading relationships with Singapore to the Premier earlier this month.

It's believed she is the only mayor on the trade mission.

"It is testament to the strength of the relationship with Singapore that so many strategic meetings have been able to be coordinated so quickly," she said.

Mayor Strelow will join the Deputy Premier for about half of her itinerary and then hold a number of separate meetings.

"The Deputy Premier is very focussed on attracting investment and I am looking forward to putting our case for Singaporean investment as an example of opportunities in North Queensland.

"I will meet separately with representatives from the Ministry of Trade and Investment and other business representatives to advance the consumption of Central Queensland beef and other investments."

She will also attend the opening of a major Queensland Art Exhibition called the Time of Others with the Deputy Premier as well as other cultural visits with her.

She described it an amazing opportunity to consolidate 25 years of friendship with Singapore as "we show our interest in widening the areas of collaboration and conversation".

Mayor Strelow will be accompanied by Russell Claus, manager for regional development at RRC. The cost of the trip to the council is about $9200.



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