Trevor Cox, Grant Cassidy, Mary Carroll and Leanne Coddington discuss the future direction of the region as a tourist destination.
Trevor Cox, Grant Cassidy, Mary Carroll and Leanne Coddington discuss the future direction of the region as a tourist destination. MEGAN LEWIS Ml

Tourism Queensland's plans for CQ

YOU could be excused for thinking there was a speed dating convention happening at Customs House yesterday.

When Tourism Queensland executives hooked up with local tourism operators to discuss our local industry things got personal.

But it was all part of the plan for the Tourism Queensland management team who flew into town to discuss the tourism priorities for Central Queensland next year.

The forum gave operators the chance to learn more about TQ’s direction for the region and for operators to provide feedback to specialists in key areas such as brand and marketing, research, international markets, industry development, industry innovation, digital marketing and market activation.

The forum gave executives 15 mintues with each group of operators.

Tourism Queensland executive director destinations Leanne Coddington said digital marketing was a big focus yesterday as it was important for local businesses to keep up to date with the latest in technology.

Operators were encouraged to join the Australian Tourism Date Warehouse – “a filing cabinet of tourism products” – which would in turn be used in new advertising techniques such as the free iphone application download.

TQ’s iphone application is available to any iphone user and will show hotels, tourist attractions and maps for free.

Ms Coddington said it was a fantastic device for tourists.

Capricorn Resort Yeppoon general manager Justin Boydell and Motel 98 owner Grant Cassidy were two of the 40 local operators to attend the forum.

Mr Cassidy, who is also the chair of Capricorn Tourism, said the forum was great because the tourism industry needed to work together to attract more vistors.



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