Anna Bligh.
Anna Bligh.

Tourism set for a $50m reboot

IF THE Bligh Government remains in power after the state election, funding for the Sunshine Coast's peak tourism body will double.

Premier Anna Bligh yesterday announced a $50 million Rebooting Tourism plan to reinvigorate Queensland Tourism.

Under the plan, Sunshine Coast Destinations funding would increase from $200,000 a year to $400,000 a year.

Ms Bligh said a new Labor government would aim to double visitor targets from the growing Chinese market.

There also would be a new focus on tourism infrastructure and new experiences to entice visitors.

"Tourism is a major driver of the Queensland economy, which contributes $17 billion to the local economy and sustains 220,000 jobs, almost 10% of the workforce," she said.

"We have faced natural disasters, a high Australian dollar and the continuing slow recovery from the GFC in major economies such as Europe and the US.

"But Queensland will always be a great destination and our Rebooting Tourism plan can ensure this industry strengthens and grows in the years ahead."

The Premier said the plan would include:

  •  A Commonwealth Games Tourism Plan, to leverage growth in holidaymakers to all parts of Queensland as a result of the 2018 Commonwealth Games.
  •  $15 million for Aviation Launch Pad to build on more than 10 years of success in growing the aviation industry in Queensland and the state's air links to the world
  •  A $20 million tourism infrastructure fund to deliver new facilities such as lagoons, public attractions and streetscaping.
  •  Implement a $5 million China strategy to capture a bigger share of our fastest-growing market.

Ms Bligh said a new Labor government would co-operate with industry to deliver these targets.

The Rebooting Queensland Tourism initiative will be fully funded from GST redistributions.



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