Tracy trusted instincts

IT was during the darkest days of the global financial crisis that Rockhampton’s Tracy Wode made the decision to boldly step into the business world.

At the time media commentators, leading economists and even Prime Minister Kevin Rudd were forecasting the toughest times since the Great Depression.

However, the then service station worker backed her instincts and launched her new business, Brunch’s, The Healthy Alternative, a small cafe in Rockhampton’s CBD.

Her business survived – and blossomed.

Having recently added a new staff member, Tracy was talking positively yesterday about the business’s future for the next year, saying she hoped to grow it a further 5%.

Tracy is among the 57.3% of Central Queensland business owners confident about what’s around the corner.

The Commonwealth Bank Chamber of Commerce and Industry Queensland Pulse Survey of Business Conditions for the September quarter, released yesterday, found the outlook for Rockhampton and CQ’s economic recovery was marginally above the rest of Queensland’s, though not at the same soaring level as in other parts of Australia.

Tracy is thankful she trusted her instincts.

“I was working for someone else and I thought it was time to start making some money for myself,” Tracy said.

“When I opened up it was July, smack bang in the middle of the downturn. That was all a bit scary, but it’s been really busy.”

Tracy said Rockhampton was a good place to operate.

“You can read the trade in Rockhampton,” she said.

“You know when the rates are due or electricity bills have been issued because they’re the quieter times. Knowing when they’re happening means you can plan ahead.”

Rockhampton and Central Queensland businesses outperformed the state average on most key economic indicators including profitability, employment levels and capital expenditure in the quarterly survey (See accompanying fact box).

Regional analysis
  • Confident about the 12-month outlook: CQ 57.3% - Qld 56.2;
  • Positive about the general business conditions: CQ 56.4 - Qld 44.3;
  • Expect total sales revenue to be up: CQ 51.1 – Qld 53.3;
  • Expect profitability to be up: CQ 47.2 – Qld 45.8;
  • Expect average wages to rise: CQ 53.2 – Qld 52.6;
  • Employment levels to rise: CQ 51.1 – Qld 47.1;
  • Capital expenditure: CQ 52.2 – Qld 42.9.

Source: Commonwealth Bank Chamber of Commerce & Industry Queensland



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