Trashy new source of revenue

ROCKHAMPTON Regional Council may allow advertisements on its dump trucks but ratepayers don’t need to worry about councillors’ heads staring at them as the trash is taken out in election year.

The novel revenue generator featured at yesterday’s meeting of the Business Enterprise Committee which recommended the council adopt a proposal to offer advertising on waste collection trucks.

According to council officers it could raise $18,000 a year provided advertising was sold for the entire fleet of 12 trucks.

Committee chairman Graeme Brady welcomed the idea.

“I think it’s a good idea. I think we will be surprised at the number of people that will take up the offer.”

Councillors did, however, have reservations.

Cr Sandra O’Brien said there needed to be guidelines on advertisements because there were a “couple of heads” she did not want to see on a dump truck. Cr Brady joked that it might be a “fitting” advertisement for some people.

General manager commercial services Robert Holmes told the meeting it was not likely there would be local council election advertisements on trucks.

He said council officers would create guidelines and report back to the next meeting.



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