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Rocky car business rolls on after taking out advertisement

Greg Sutton, from Norms Car Sales, has seen business slow after the mining downturn and the cyclone but things are looking up after he started using print advertising.
Greg Sutton, from Norms Car Sales, has seen business slow after the mining downturn and the cyclone but things are looking up after he started using print advertising. Rachael Conaghan

BUSINESS had been quiet in the car yard until Greg Sutton decided to put an ad in the paper.

The owner of Norms Car Sales said he, like most businesses in town, had experienced a significant lull over the past few years.

He said while most was attributed to the downturn in the mining sector, Cyclone Marcia did her fair share of damage.

"You have seen it drop off. I've probably sold a car to half a dozen miners in two years, when it used to be four a month," he said.

"I have been here for four years and business is half of what it used to be, but at the start of the year after Cyclone Marcia it was very quiet; probably even 50% of that again."

Greg said business had doubled since taking out print advertising in The Morning Bulletin.

"Even though Norms has been here since 1978, everyone comments that they forget we're here," he said.

"Putting it in front of people's faces… people come in and know exactly what they want."

Topics:  advertisement business cars car yard cyclone marcia mining



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