Rockhampton Mayor Brad Carter samples some steak on offer at the Ascot Hotel at the launch of a new Beef 2012 initiative.
Rockhampton Mayor Brad Carter samples some steak on offer at the Ascot Hotel at the launch of a new Beef 2012 initiative. Chris Ison

Visitors set to beef up the city

MAYOR Brad Carter wasn't the only one chowing down on a piece of steak at the Stonegrill restaurant yesterday.

Local beef breeders joined the city's dignitaries, Beef Australia chairman Geoff Murphy and the Australian Brahman Breeder's Association general manager John Croaker for a snack.

It was for the launch of a new partnership between the Ascot Hotel's restaurant, Beef 2012, and the nation's top breed association, which will see visitors to the city cook up their own slice of CQ's own beef on stone grills during the big week in May.

Hotel owner Will Cordwell said in previous Beef Week events, the restaurant had sold about 960 steaks in a single day, and for Beef 2012 he hoped to sell some 1200 steaks in a day.

Mr Croaker said the initiative was a great one for the Central Queensland Brahman breeding fraternity, with such reputable names as Fenech Brahmans, Brett and Susan Kirk's Hazelton and David and Rebecca Comiskey's Melton all providing top-quality Brahman meat.

The select line of 90 steers that will end up on the plate at the Ascot Stonegrill will be prepared at the Melbrig Feedlot near Mundubbera, before they will be processed at Teys Bros, Biloela, graded, and brought to Rockhampton.

Mr Cordwell said the restaurant also planned to serve different cuts such as oxtail during the huge event, to showcase how simple recipes can be cooked using cuts other than traditional steak cuts.

 

THE BEEF

  • The Stonegrill eye fillet, sirloin and rump steaks are from hormone-free Brahman steers
  • All 90 steers are being lot fed for 80 days at Melbrig Feedlot
  • Every steak will be Halal certified
  • Every steak will be graded by Meat Standards Australia


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