Business

What a personal brand says about you

Brett Wortman

TAKE a look at the entertainment headlines today - you'd be hard-pressed to not see a celebrity engaging in some form of furthering their 'personal brand'.

Some of these brands are carefully crafted - take the Kardashian klan, for example (and if you don't know who that is, go and Google them!).

Every single thing these Kardashians do is carefully controlled as to portray a specific image to the world - and it works for them.

So, why should your approach to your personal brand be left to chance?

Many years ago, I was stressing about a performance review which was to be conducted on the past five years of my academic career.

A veteran of the process counselled me to the effect that as long as I 'kept my nose clean' for the year prior to the review, nobody would remember how bad I was for the first four years!

This was a valid strategy twenty years ago (not that I was that bad!), but unfortunately today it would be a different matter.

The pervasiveness of social media and online activities means that there is a continuous archiving of your past behaviours (your personal brand), easily accessed at the click of a button.

As a business owner, you should at the very least be aware of what is out there with regards to your personal brand - if you're not actively taking steps to maintain or improve it.

It is possible to establish a Google Alert to notify you when information containing a keyword (e.g. your name, your business) is mentioned on the Internet, in a blog, newspaper article or something else.

There are similar features in most major social media applications.

By being warned, you are in a position to decide whether the mention is good, bad or indifferent, and then take action to protect your personal brand. While you're at it, you might like to establish an alert for your competitors.

There are no rules against it, and if they're doing something right, you should know about it!

Like most things in business, you need to do this well, so you are faced with a choice.

Learn how to do it really well, or work smarter, not harder - outsource to an expert.

It is better if this type of activity is part of your overall marketing plan to maintain consistency and authenticity.

You need to ensure that you outsource the function to someone who understands your local business and is willing to work with you to build your personal brand into something that can benefit your business.

Your personal brand could potentially make or break your business - if you claim to run a 'family friendly' business but are seen in inappropriate situations, it can be a public relations nightmare.

You can be hailed or hung in social media!

The bottom line is - be careful what you post online.

Once something is out there, it's very hard to take back, and could haunt your business activities for a long time to come.

 

You can contact Allan Johnson at allan.j@exceler8.com.au

Topics:  brand business opinion



Don’t go chasing waterfalls…find them on these drives!

BRISBANE isn’t all bright lights and city slickers.

Science Festival seriously awesome

Don't miss the World Science Festival Brisbane!

CALLING everyone who wants to see something totally cool.

Drink where the cool kids do this summer

There are a bunch of new bars open in Brisbane, make sure you're there!

CHECK out these new funky bars.

Discover Brisbane’s laneway gems

Brisbane's laneways will surprise you.

NOT all of Brisbane City is as it seems…

Top five things to experience this summer in Brisbane

Tangalooma is amazing if you're keen for a dive, kayak or swim.

THIS summer get out and explore your capital city.

Your boots are made for walking these tours

Brisbane Greeters tours are a great way to learn the local history of the city.

YOU don’t need a bike or bus for a seriously good tour of Brisbane.

Is Brisbane the new arts and culture capital?

Check out GOMA's latest exhibition - it's all about hair! GOMA 10 Ambassador Patience Hodgson visits Nervescape V 2016 by Icelandic artist Hrafnhildur Arnardóttir (aka Shoplifter), commissioned for ‘Sugar Spin: you, me, art and everything’ at the Gallery of Modern Art, Brisbane. 
Photograph: Natasha Harth, QAGOMA

THE rest of the world should be envious of this line-up!

Why the Rocket Man won't be landing in Rockhampton

epa05642885 British singer-songwriter and composer, Sir Elton John performs in the Ziggo Dome, Amsterdam, The Netherlands, 22 November 2016.  EPA/PAUL BERGEN

Bulletin asks the hard questions after today's big news

Fear prison overcrowding leads to 'low-risk' inmate assessments

Adrian Boughton escaped from the Capricornia Correctional Centre Low Security Prison Farm on Monday.

Livingstone councillor airs concerns after Monday's jail break

Overcrowding not the problem: Corrective Services

No Caption

Department hits back at councillors prison attack

Local Partners

MKR turns spiteful in suddendeath elimination

A MERE two points separated two teams from My Kitchen Rules, in a spiteful sudden-death cook-off.

Jilted Married At First Sight groom rejected again

Is Married at First Sight groom's second chance over already?

Why the Rocket Man won't be landing in Rockhampton

epa05642885 British singer-songwriter and composer, Sir Elton John performs in the Ziggo Dome, Amsterdam, The Netherlands, 22 November 2016.  EPA/PAUL BERGEN

Bulletin asks the hard questions after today's big news

Sir Elton John coming to Mackay: What you need to know

Sir Elton will come to Mackay and Cairns in September.

Tickets to the concert go on sale on March 14

MAJOR ANNOUNCEMENT: Global superstar to rock Mackay in 2017

A major concert is set to rock Mackay this year.

Mackay, Cairns to host world's biggest superstars Sir Elton John

Robert Irwin introduces Jimmy Fallon to wild guests

Robert Irwin introduces Tonight Show host Jimmy Fallon to a cuddly sloth.

ROBERT Irwin continues Steve's legacy.

MOVIE REVIEW: Trespass Against Us a 'tender' crime film

Michael Fassbender and Brendan Gleeson in a scene from the movie Trespass Against Us.

Tough British film about criminal clan proves touching

Rocky rentals close to the mark

For Rent sign in front of new house

Far better placed than other CQ cities

Popular island resort sells to loaded international investor

OUR PICK: Chris Foey's colourful shot of one of Gladstone's great tourism hot spots, Heron Island.

International investor snaps up piece of Gladstone paradise.

Expert: Why renters, home buyers may struggle

Matusik Property Insights director Michael Matusik.

What's next for the city's housing market

Massive seaside development of 3200 lots

DESIRABLE LIFESTYLE: The masterplan for the proposed Elliott Heads Estate.

"There's nothing else left along the coastline of Queensland now"

Potential home buyers punished for doing the 'right thing'

Should I go to university or buy a house?

Ready to SELL your property?

Post Your Ad Here!