From a new Lululemon Athletica athletic fashion wear collection.
From a new Lululemon Athletica athletic fashion wear collection.

When fashion and function come together

Fashion can play a much larger role in fitness than you might think.

When your activewear is on point, it cancels out the sweating, wheezing and grunting the body under those clothes is doing.

When you've got a new set in the wardrobe, you're itching to pull it on and put it to work.

When you wear quality fabrics, well-designed cuts and uplifting colours, you like what you see in those gym floor mirrors, and catching a glimpse puts a spring in your step.

So if you've struggled to get the booty into gear for summer, maybe it's not Instagram inspiration you need - but fashion. Lululemon Athletica's latest collection can help. They are pioneers of the activewear revolution, whereby a sporty tank and athletically engineered leggings become everyday wear, and their latest collection mixes functionality with aesthetics, because why not?

From a new Lululemon Athletica athletic fashion wear collection.
From a new Lululemon Athletica athletic fashion wear collection.

"The technical properties and versatility of our product coupled with how the product makes our guests feel when they wear it connects fashion with function,” Lululemon Australia New Zealand brand director Ben Jackson says.

"When a top or pair of pants hits all pillars in terms of quality, fit, function and style then the product is timeless and coveted.

From a new Lululemon Athletica athletic fashion wear collection.
From a new Lululemon Athletica athletic fashion wear collection.

"We design products that are rooted in function while always looking beautiful and supporting our guests in their sweatiest of pursuits.”

It's the little things that can take a piece of athletic wear from gym floor to out the door. It could be as simple as a wide, lightweight waistband designed to avoid a nasty muffin top, or a state-of-the-art sports bra that's designed for high or low energy activities, but comes in nine different colours both bright and subtle.

From a new Lululemon Athletica athletic fashion wear collection.
From a new Lululemon Athletica athletic fashion wear collection.

It's those small touches, Ben says, that make brands like Lululemon a valued addition to their customers' closets.

"Our guests lead busy, active lives,” he says.

"They have a finger on the pulse of what's going on in athletics, music, art and style.

"Their full life means they value the function of our technically beautiful clothing that helps them transition seamlessly to any activity throughout their day.”



Crash on Rocky main strip, one lane closed

Crash on Rocky main strip, one lane closed

Motorists are advised to avoid the area at this time

Labor offer their alternative vision for CQ's infrastructure

premium_icon Labor offer their alternative vision for CQ's infrastructure

CQ has the potential to become an economic powerhouse for Australia

Local Partners