LIFTING SPIRITS: Simplicity Market Fresh Flowers’ Michelle Hayward and Lauren Thompson.
LIFTING SPIRITS: Simplicity Market Fresh Flowers’ Michelle Hayward and Lauren Thompson. Tamara Mackenzie Roktkflow

WOMEN IN BUSINESS: Floral business in bloom

IF YOU spend your life doing what you love to do, you'll never work a day in your life.

With this notion, and a passion for flowers, Michelle Hayward decided to turn her love into a life-long affair.

Simplicity Market Fresh Flowers was born four years ago, and since its early days, has bloomed into a popular business among brides, couples, businesses, new mothers and Central Queensland families.

Michelle and her team specialise in a variety of flower arrangements and decorative features from newborns, corporate events (such as the Beef Australia 2015 Ball), weddings, receptions and engagement parties to name a few.

They are constantly kept on their toes with creative orders that are inspired through social media like Instagram and Facebook.

"Instagram is a constant source of inspiration for many of our clients, and if they can show us a picture of it, there's no reason we can't replicate it here," Michelle said.

"The misconception that small regional cities can't keep up with the metropolitan scene is slowly dying, and we are one business who likes to constantly buck that trend."

The business is also able to take orders on an international scale, as part of a group of florists who work off the same exchange and can deliver to any country in the world.

"We decided to take our business to an international scale and have had flowers sent out to countries including South Africa, New Zealand and Japan within their working hours," Michelle said.

Working in the florist industry means that Michelle and her team are often putting together arrangements for clients who may not be seeing the best of times.

Michelle's main focus is all about making something special to take their mind, even for a second, off their problems.

"We deliver flowers to so many people who are dealing with cancer, some as young as 18 years, which is heart breaking," she said.

For more information visit simplicitymarket

flowers.com.au.



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