Supplied

You called it what? JB Hi-Fi's enormous catalogue blunder

ELECTRONICS giant JB Hi-Fi made a massive blunder with its latest catalogue.

It was advertising a new bundle that included an Xbox console and two games, Halo Wars 2 and Forza Horizon.

But JB Hi-Fi overshadowed the bargain bundle by giving it a very questionable name, "Race Wars".

The advertisement was in catalogues that were released yesterday and according to Kotaku Australia, a number of staff members voiced their concern about the name of the package.

The revised JB Hi-Fi online catalogue.
The revised JB Hi-Fi online catalogue. Supplied

An internal memo sent to staff said: "We have been advised that some store staff who have seen the catalogue have interpreted the title in a more political context".

"Please note that it is intended purely as a reference from the Fast and the Furious franchise ... please share with your teams to ensure they have the background if consumers come at this from a political angle," the memo said.

People have taken to Twitter to share their confusion about the Xbox bundle nickname.

Microsoft claimed it had nothing to do with the name and similar bundles being sold elsewhere are not named "Race Wars".

After printing the catalogue, JB Hi-Fi decided to pull the pin on the controversial nickname and all traces of it have disappeared from online advertisements and shop windows and the catalogue has been pulled.

JB Hi-Fi has been contacted for comment.

News Corp Australia


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